Details: Located at 213 W 53rd St, New York, NY 10019. Official site is https://www.hello-deli.com/
I think the first thing that needs to be said about this place is that they lie about their prices.
I’ve come here twice and though the prices listed on their menu are around seven to eight dollars, I’ve always paid around $9.50 for each sandwich. Which doesn’t make sense. Tax for food in New York City is about 8.8%. An eight dollar sandwich should be about nine dollars, not $9.50. The possibility exists that the menu they have at their deli is outdated, but it’s the law to keep your menu accurate so as not to scam customers.
The only reasonable conclusion is that this place is just deliberately nickel and dime-ing customers to the tune of a little over fifty cents per sandwich. I don’t know if the extra reflects the complimentary bag of chips, but they emphasize that the chips are free when you get them. This place is sort of a celebrity place with references to David Letterman and Steven Colbert, so maybe that’s where they justify the scam.
Which is a shame, because if they just advertised their actual prices, I’d still come here. The quality of their sandwiches are likely the freshest in the neighborhood.
Unfortunately, they not only lie about their prices, the sandwiches themselves are deceptive. Normally, hero sized sandwiches in New York City of are a certain large size and justify a higher price. While this place sells “hero” sized sandwiches, they in reality are only slightly elongated rolls. The sandwiches also have noticeably less filling than sandwiches from competing delis. New York City deli sandwiches are usually notably overstuffed with cold cuts.
The people working at the counter were noticeably nice. There are a few stools, but mostly no place to sit here.
Overall, I enjoyed my sandwich here, I just didn’t enjoy the lies. If they weren’t so blatantly lying to their customers, I’d probably come back. Unfortunately, I just don’t feel like dealing with the crap this place is forcing customers to deal with.