Details: Located at 946 8th Ave, New York, NY 10019, among other locations. Official site is https://www.mcdonalds.com/
McDonald’s has redesigned their value menu and, in my opinion, has made itself a much more competitive option versus the other fast food companies in the United States. This $1, $2, $3 value menu is a step in the right direction.
If you haven’t had fast food in a while, you probably wouldn’t know that there is a race to the bottom. Wendy’s 4 for $4 value meal is, in my opinion, one of the best options for fast food in the United States. Since then, other fast food competitors have tried to offer similar, but distinct options, mostly to their failure. With that said, making fast food cheaper is the correct method in competing against one another rather than trying to break through to the fast casual tier of fast food.
In the United States, McDonald’s has tried (and mostly failed) to enter into the fast casual market, which is mostly dominated by companies like Shake Shack, In and Out, and Five Guys. Unfortunately, McDonald’s seemed to forget that their brand identity within the United States is really cheap, bad fast food. No one would go to McDonald’s to buy fast casual level fast food. They would instead go to a place like Shake Shack. If McDonald’s really wanted to enter that market, they should instead open a subsidiary company under a different brand name to sell those things. The McDonald’s brand does not equal fast casual.
Which is why this value menu appeals to me so much. It competes with Wendy’s in the only way it can: by being cheaper. Cheese burgers are now a dollar. Sodas of any size are also a dollar. A double cheese burger (known as a McDouble) is now over a two dollars. However, a Mcdouble with bacon is two dollars… for whatever reason. I don’t know why they decided to price a regular McDouble higher than a Bacon McDouble, but I guess I’m going to be eating more bacon more often.
In addition to the Bacon McDouble, they’ve also added the New Classic Chicken Sandwich. It is merely the higher quality fried chicken patty (better than the cheap McChicken patty, but about the same as other, higher priced chicken sandwiches at McDonald’s) with pickles and spicy mayo. That’s it and it sells for $3. It’s pretty good and serves a niche demand. Basically, McDonald’s now has a fast casual quality chicken sandwich for cheaper than any of its competitors, by half the average price.
As someone who only eats fast food when he’s desperate and who expects to pay under five dollars for it, I’ve found redemption in McDonald’s through this new value menu. My orders are now either two cheese burgers or a Bacon McDouble, followed with an apple pie (costs about a dollar) or the New Classic Chicken sandwich. I often don’t get a drink, but if I wanted one, it’s only another dollar for an extra large. In my eyes, McDonald’s has become competitive again. I no longer only go to Wendy’s when given the option, though Wendy’s does have admittedly better burgers.
Overall, I like the new value menu and will frequent McDonald’s more because of it. If you are tired of eating Wendy’s and want the McDonald’s cheese burger taste that is lathered in onions and ketchup, now you can get it for a dollar. Taking into account that McDonald’s has far greater locations than Wendy’s, I can see myself visiting McDonald’s far more often in the near future.
Oh, and if you’re confused about why I didn’t give a higher score below, it’s because all things are relative. This is still fast food and it’s still bad. The burgers still taste worse than Wendy’s. I go to McDonald’s, but I don’t love it.