Details: Located at 946 8th Ave, New York, NY 10019, among too many other locations. Official site is www.mcdonalds.com
This passing summer, McDonald’s has started a new promotion that seemingly targets lovers of fast casual burgers and chicken sandwiches and specialty hot sauce. In other words, McDonald’s is making an attempt at millennials and yuppies. Two of these attempts that I’ve tasted are the Sweet BBQ Bacon with Buttermilk Crispy Chicken and the Sriracha Mac Sauce.
The following quote from their website describes the Sweet BBQ Bacon with Buttermilk Crispy Chicken:
“Layered with BBQ sauce made with sweet onions, thick-cut Applewood smoked bacon, grilled & crispy onions, and smooth white cheddar (pasteurized process). On Buttermilk Crispy Chicken made with 100% chicken breast filet and no added colors. Choose an artisan roll or sesame seed bun.”
It sounds good, and it mostly is. It’s a good chicken sandwich. It’s not better than something you’d find at Chick-fil-A or Shake Shack, but it’s good.
However, the pricing for this sandwich is not good. If you order the sandwich alone, it generally costs a little over six dollars with tax and tip, which is a little less than what you’d pay for a chicken sandwich from bother Chick-fil-A and Shake Shack. Unfortunately, if you want a soda and fries with that drink. the price of the meal shoots up to over ten dollars, more than any other meal on the menu. For some reason, McDonald’s decided that this sandwich is meant only to be ordered by itself, but not with fries and a drink, which is stupid. For this reason and because it’s a slightly inferior product to what you’d find at other fast casual competitors, I do not recommend this item.
In addition to the pricing problem, the primary reason why an item such as this would not sell is because of the McDonald’s brand. In America, the McDonald’s brand is synonymous with unhealthy, cheap, fast food. This sandwich is advertised as a seemingly higher quality option compared to the other parts of the McDonald’s menu. It doesn’t make any sense. If McDonald’s wants to increase profits, it should look to sell other cheap items, not a more expensive item. That’s not what McDonald’s is in the minds of consumers. If I wanted a higher quality fast food sandwich in New York City, I’m going to Shake Shack. I’m not going to McDonald’s unless there are no Shake Shacks in the area and even then, I wouldn’t order this sandwich because I want something cheaper that comes with more food.
Additionally, the Sriracha Mac Sauce is a dipping sauce meant for chicken nuggets. It’s just Big Mac Sauce with Sriracha, which isn’t bad, but just ends up tasting like a spicy mayonnaise, which I generally like. It’s a good addition that I hope they don’t discontinue… like they did with the Szechuan sauce.
Score: 5.3/10 for the chicken sandwich and 6/10 of the new sauce.